Directed Focus Group Discussions

Unlock Deeper Juror Insights Through Group Dialogue

Kassius Benson uses Directed Focus Group Discussions to go beyond traditional research. He creates structured, interactive sessions that reveal how potential jurors think, feel, and decide — giving your legal team the intelligence to build a more compelling and persuasive case.

What Are Directed Focus Group Discussions?

Directed focus groups are facilitated discussions involving carefully selected participants who mirror your trial venue’s jury pool. Unlike standard focus groups, we guide the conversation strategically — introducing legal issues, themes, and evidence incrementally while observing how attitudes and group dynamics shift in real time.

This method allows us to:

  • Test specific arguments, themes, and witness impressions

  • Explore jurors’ values, beliefs, and decision-making processes

  • Identify hidden biases and key turning points in perception

  • Discover how jurors influence one another during deliberations

Why Use Directed Focus Groups?

Courtroom success depends on knowing how jurors interpret your case — not just what they hear, but what they believe. Directed focus groups help trial teams:

  • Refine case themes and storytelling strategies

  • Uncover emotional triggers and red flags

  • Prepare witnesses for real-world juror reactions

  • Anticipate questions and counterarguments

  • Shape voir dire and jury selection priorities

How Does It Work?

Our directed focus group process includes:

  1. Recruitment

    Participants are screened to reflect the demographics and attitudes of your trial jurisdiction.

  2. Case Presentation

    We present selected portions of the case in phases (openings, key evidence, opposing arguments), either live or via video.

  3. Facilitated Discussion

    A professional moderator leads structured dialogue, probing for reasoning, biases, and consensus-building behavior.

  4. Real-Time Observation

    You and your legal team can observe remotely or in person, gathering invaluable insight into juror reactions.

  5. Analysis & Reporting

    We deliver detailed feedback, thematic analysis, and actionable recommendations to guide your trial preparation.

Virtual & In-Person Options Available

Whether you need a remote focus group for efficiency or a live session for maximum interaction, we adapt our services to your case needs, timeline, and budget.

Ready to Gain the Juror’s Perspective?

Our Directed Focus Group Discussions are designed to give you a strategic edge in jury trials. Reach out today to schedule a consultation and learn how our insights can shape your litigation strategy from the inside out.